Hello and welcome to Zava! Here’s a quick guide to what cookies are, why we use them, and your rights. Also to understand in more detail how we handle your personal data, don’t forget to have a look at our Privacy Notice. Happy reading!
What are cookies?
They’re small pieces of data that are stored on your computer, mobile phone or any other device that you use to explore websites.
The good news is, it’s in your best interest to know what cookies we use and why. It will help you to understand what they’re for and whether you want them on your device.
As a general rule, cookies are there to make your life easier, especially if you visit the same website often. They help us to improve our services and our website, so that we can give you an experience that’s tailored to your needs.
So why so much fuss about it? Two words: personal data.
If you visit our website more than once, cookies will tell us that it’s you. That way we can speed up your searches, put forward content/services that you’ll be interested in, and, amongst other things, propose a shorter questionnaire if you’re coming back for repeat medication. Put simply, cookies collect information about your behaviour and your likes and dislikes, so we can give you a better experience. Otherwise, it would feel like your first visit every time you use our site.
That said, it’s up to you whether you want to share your data with us. So to help you decide, let’s go to the heart of the matter.
What are the different types of cookies?
The first category is the strictly necessary cookies. As you can tell by their name, they’re pretty important, so we strongly advise you not to get rid of them, otherwise our website won’t work the way it’s meant to. These clever cookies will for example, let you log into secure areas of our websites or make use of e-billing services.
The next few types of cookie aren’t necessary for the website to work properly, but they can help give you a better, more tailored experience. Here’s why:
Analytical/performance cookies let us:
- Count the number of visitors;
- See how you and our other users move around our website. This helps us improve our website so that, for example, you can find what you’re looking for faster.
Functionality cookies. When you return to our website, these cookies collect the IP address of your device, so we know that it’s you. We can then personalise our content, greet you by your name and remember your likes and dislikes.
Targeting cookies. Although their name sounds a little frightening, these cookies tell us the sorts of things you’re interested in on our website. They record when you visit, the pages you look at and the links you click on. We can then use this information to tailor our content to your interests. For the same reason, we may also share this information with third parties.
We can also use targeting cookies for advertising purposes:
- For display advertising or retargeting: after you’ve visited our website, the cookie will allow us to show you a tailored advertisement about our service on third party websites;
- When we do advertisement on third party websites or social media, such as Facebook: if you click on our ad, the cookie or pixel will let us know that you’ve come to visit our website. These cookies are not made to spy on you, nor to know if you’re Paul or Eva, they are instead used to measure the performance of our advertising campaign through aggregated non-identifiable data.
- Google AdWords
- Google Analytics
- Bing Ads
How to control cookies
If you choose to block or delete some types of cookies, you’ll need to go into your browser settings. You’ll find all information needed here: https://www.aboutcookies.org/how-to-control-cookies/
Please bear in mind that this might then makes some parts of our website inaccessible.
Last, but not least…
And that’s the way the cookie crumbles.